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Link Exchange Frequently Asked Question

Question - What is a reciprocal link?
 
Answer - A reciprocal link is a link from another website which points to your website, for which you have posted a link (reciprocal link) on your website, pointing back to the other website.
 
Question - What are relevant links?
 
Answer - Relevant links are links from other websites, pointing at your site, which contain content similar or related to your content.

As an example, let's say your site contains content related to your restaurant. Ideal relevant links would be those from, other restaurants, food suppliers, cooking sites and so on.

Well you say, maybe the other restaurant websites in your town aren't interested in linking to your site, you of course are their competitor. Don't worry their are plenty of other restaurant related websites, outside your local area, that you may link with.

Does this mean that you should only have relevant links? In an ideal world perhaps. However, some of the search engines credit you for any link pointing to your website and therefore any external link, recognized by the search engines, is good.

 
Question - What is an inbound link?
 
Answer - An inbound link is a link pointing at your website from another external website.
 
Question - How do I get inbound links to my website?
 
Answer - You can request links from friends, business associates, suppliers, vendors etc.. Or you can exchange reciprocal links with other websites you find through the search engines.
 
Question - What is an out bound link?
 
Answer - An out bound link is a link on your website which points to, links to, another external website.
 
Question - What is a link?
 
Answer - A link is the html code on a web page which tells a visitor, and then subsequently the computer, which page to visit if the text or graphic is clicked on.

Search engines view links as a vote of confidence in your site by other sites. If another site is willing to point to your website by linking to it, they in affect are saying that your website has valid content, worth a visitors review.

More Reciprocal Link FAQ - Page 1 - Page 2 - Page 3
 
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