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Link Exchange Frequently Asked Question

Question - What about internal links on my website - do they count?
 
Answer - Some of the search engines will give credit for internal links. Many only register one link per website. While others, like Google, will register all of your web pages it lists, once your site has gained sufficient page rank.
 
Question - Are all links equal?
 
Answer - All links are not equal! For example, a link from a website that is not listed on all of the search engines is worthless. Any link recognized by the search engines is good!

Some search engines, like Google, will only show you links from other sites which have page rank (importance) above a minimum level. However, even Google, gives you credit for every incoming link!

Some in the industry suggest that relevant links are more valuable than non-relevant links. our experience does not prove this theory.

The text of your incoming link is important. It should include not just a description of what your site offers, but include your primary search terms in the description.

 
Question - How many links do I need?
 
Answer - The total number of links you'll need is dependant on five factors:

1. How highly optimized your web pages are for your selected keywords.

2. The keywords and search terms you are interested in.

3. The link popularity of the other websites which are competing for your selected keywords and search terms.

4. Your target market for example local, statewide, national or international. For example, if you sell widgets in New York only, you will need less links than if you were selling them nationally.

5. The rank in the search engines you want to achieve, top 5, top ten, top twenty and so on.

Therefore, if there is little competition or you have a smaller target market, then you will need less links.


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