| Question - What is Link Popularity? |
| |
| Answer - It is quite simply the number of websites
linking to yours. Link popularity is one of the search engines responses
to the challenge of continuously delivering relevant links to their
users. The concept is based on the theory that the more links a site
has to it the better the site is. Not all links are judged by the
search engines as being equal, those that are relevant to your site
hold more weight, for example links from other web design companies
or search engine optimizers would be judged more important for this
site than links from say engineering firms and music sites. A search
engine also penalize the use of link farms and sites that appear to
be linked to yours just to gain link popularity. |
| |
| Question - What is the difference
between a Search Engine and a Search Directory? |
| |
| Answer - The difference lies in the way they respectively
find and categorize sites. A Search engine, such as Google, Excite,
and Lycos, rely on "spiders" or "bots" (complex
programmes) to search the Web, collecting information on new and updated
sites. This information is put into the searchable database that is
access when we enter a search query. Search directories, such as Yahoo,
are created manually. This means that each of the sites in a search
directory has been screened and categorized by a human being. |
| |
| Question - What is a directory? |
| |
| Answer - Directories are similar to search engines
with the exception that humans examine documents manually. Results
may be listed in alphabetical order. |
| |
| Question - What is a search engine? |
| |
| Answer - Simply put, a search engine is a coordinated
group of automated programs that search documents for keywords and
returns a list of documents where the keywords were found. |
| |
| Question - Do I need to be listed
on the search engines and directories? |
| |
| Answer - Yes! If you aren't listed on the major
search engines and directories, your site won't be found unless your
URL is used. Think of it as not being listed in your telephone directory?
Hard to imagine, isn't it? |
| |
| Question -What are Doorway Pages? |
| |
| Answer - These are pages that are created specifically
to gain search engine positions. They target a specific keyword or
phrase and basically contain no real information, just text that repeats
the keyword as many times as possible. All search engines consider
these types of pages as spam. It is possible to turn a legitimate
webpage into a doorway page and this is one of the methods a SEO uses. |
More Search Engine FAQ - Page
1 - Page 2 - Page 3 - Page
4 |
| |
